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Solutions

North American Management can assist a public, private, or nonprofit client in developing a marketing plan, conduct market research, or implement a media relations campaign. Strategically, we research the marketplace and assist in determining the strengths and weaknesses of our clients; develop strategic marketing and media relations campaigns that will enhance a client's reputation in the community, seek regulatory approval, or improve their position in the marketplace. To provide the best services for our clients, North American Management will develop strategic marketing and media relations campaigns based on "live market research” data and current demographic information. Campaigns will be monitored in real time to measure effectiveness and facilitate campaign improvements.


Solutions
 

As part of North American Management's Marketing Strategy and Campaign Management, our marketing professionals will:

  • Define Client Objective;
  • Analyze the rewards capitalized;
  • Research the Target Audience;
  • Analyze and profile the targeted population by demographics- age, income, sex, family, location, occupation; or by psychographic- lifestyle, motives, needs, interest, purchasing history;
  • Process the opportunities in the marketplace;
  • Define the market;
  • Specify the market segment;
  • Test market products, services, and programs;
  • Develop a comprehensive plan;
  • Define marketing team responsibilities;
  • Assist with Public Relations;
  • Implement an active strategy review;
  • Deploy effective communication strategies;
  • Position client with customers, regulatory agencies, or constituent groups;
  • Conduct Kickoff Event or Activity;
  • Construct Quick Evaluation Feedback Process Linked to Continuous Campaign Enhancement;
  • Our team can implement an effective media campaign:
  • Define the Message;
  • Prepare press kits, annual reports, and brochures;
  • Produce Audio and /or Video News Releases;
  • Determine the most effective medium of communication;
  • Test campaign messages media using focus group research;
  • Evaluate campaign effectiveness and enhance as needed